The radio was first made for government and big business use. The earliest uses of radio waves were to transmit Morse code. Not until David Sarnoff came along did anyone think to make radios for commercial use. Once radios were developed for household use, many people were able to bring into the home a new piece of technology that would be able to inform as well as entertain at an instant.
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The home radio dramatically changed how people got news and entertainment. People at home were able to flip a switch and hear current news from across the nation, popular music and entertainment news. The radio quickly changed the American household and created national celebrities. Radio listeners came to know the radio stars through their shows. The radio enabled an audience to be exposed to people and lifestyles very different than their own. Americans were exposed to many products that they may have never known of through the radio advertisements. Advertisers saw a way into American households and took full advantage. Americans were so excited about the new technology that they didn’t seem to mind the ads.
The transformation radio underwent in the 1920’s dramatically changed the way society worked. The family much of the time sat around together listening to their favorite shows. This new technology kept changing and is still a major market today. We continue to see the impact of radio in today’s life.
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