The studio system of the earlier days was designed for maximum profit. Each star being contracted to the studio meant studios created trademark stars. Stars became known for specific genres of films and studios molded these stars to fit what audiences wanted.
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Studios created many more films than they do today and had control over every aspect of a movie. They used the same stars in the same kinds of films and audiences came to know these stars for their specific roles. Studios created many films of the same genre with the same actors because they knew that audiences liked the type. Once they knew what people liked, they kept creating it in different forms. As well as stars being known for a specific genre, they were also known sometime for a specific thing that they did in every film. Humphrey Bogart became known for his hat and trench coat look in many of his films and Judy Garland was known to sing a song in just about every film she was in. These stars were created by the studio companies and were used to create the films that audiences went wild for. The studio system has changed greatly from its beginnings.
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