Advertising

One of the advertising appeals which is used is that of attention.Many advertisers will try through their advertisements to interact with the consumers in order to make them feel like they have a closeness with the company and product. The appeal to the consumer's attention makes the ad feel personalized and this is appealing to many consumers.  

Of course all advertisements aim to grab consumer’s attention, but some, like the new Old Spice Ad, talk directly to consumers in order to grab their attention and draw them into a relationship with the company and product. This particular ad shows a man in his bathroom talking directly to the woman who is watching. He asks the viewer to “look at me, now look at your man. Now back at me”. Though someone most likely does not follow his commands, the feeling they get through the attention the actor is giving draws them close.